To continue offering the most exquisite products elaborated according to tradition and to create good value for our clients, satisfying all the end consumers of our products.
To offer Iberian products of quality at reasonable prices in the whole world.
To mark the difference in quality and service.
To contribute to a healthy diet.
To be a model in our sector.
Through teamwork and cooperation, to confront the challenges of the future and to achieve excellence throughout the processes.
To establish relations of cooperation and collaboration with suppliers and clients.
To support the quality and to improve the processes.
To expand our products throughout the world.
To learn constantly and to apply the highest standards of quality.
To combine values of excellence, responsibility, sustainability, loyalty, commitment and respect towards people and the environment.